Yamaha Motor introduces “RevTranslator” App

Bikers have an emotional bond with their motorcycles. Thus, if their engines could “talk” to them, would that not be a great moment for them? Yamaha Motor Co has launched the English version of an innovative smartphone application – ‘RevTranslator’. This app translates engine sounds of bikes into over 100 million different combinations of preset phrases to make the bike communicate to the rider. The English version of the free-of-charge smartphone application can be downloaded via App Store and Google Play.

RevTranslator is an innovative smartphone app that purports to supply riders with a translation of what their bikes are saying. The English version follows the Japanese version that was launched first and has already become huge success in Japan.

All this app requires is a smartphone sound recorder to record the engine’s sound and understand the bike’s speed, the time of the day, weather and other complex information. Basis this information, it communicates back with one of over 100 million preset phrases. The engine’s translated “emotions” vary depending on the engine sound, the time of day and the weather. According to the Yamaha press release, the users can choose from six different characters to represent the bike, including a ‘cool’ male character or a ‘cute’ female—the responses evaluated to be communicated are influenced by these personalities.

Every time the user translates, the user can also accumulate points by using the application to unlock rare caricatures of various Yamaha products used worldwide while having fun hearing the engine “talk”.  The release added that “Revs your Heart” is the global Yamaha Motor group’s brand slogan. The word “revs” carries meanings like the revs of an engine, causing excitement and getting worked up into a state of excitement.